Our User Adoption Funnel not only provides you with a view into how people are adopting learning, but also gives you the power to take direct action to get people to sign up, enroll in a course and start watching their first lecture.
While adoption can mean different things for different organizations, at Udemy for Business we define ‘adoption’ as the point at which users have watched their first lecture, after having joined and enrolled in a course.
The Organization Adoption Rate is the number of users that have watched their first lecture as a percentage of the total number of licenses you have purchased.
We present your user adoption in a funnel because it best describes the different steps users must take from when they first get access to Udemy for Business until they reach the point where they’re learning, ie. watching their first lecture.
We highlight the steps of the funnel where there is a drop off in users joining, enrolling or watching a lecture to help you understand which users are not yet adopting Udemy for Business and help you take action so you can encourage them to get started.
This report is in real-time and shows data since the creation of your organization's account.
This is the total number of licenses you have purchased for your employees on Udemy for Business.
This column shows you the number of invitations you have sent to your team. It includes users who have either accepted an invitation and joined your Udemy for Business account or still have a pending invitation. Cancelled invitations are not included.
Details of invitations sent, and users who have not accepted their invitations is not shown for accounts that have SSO login enabled.
These users have accepted their invitation to join your Udemy for Business account and have already logged in at least once.
Users that drop out of the adoption funnel at this step are the users that have not accepted their invitations yet. You can use the Email These Users link to remind them to claim their account, or the Manage Invitations link in the report for quick access to your pending invitations list.
These users have enrolled in at least one course. The course may have been assigned to them or it may have been something they found and selected themselves.
Users that drop out of the adoption funnel at this step are the users that have logged in at least once but have not yet enrolled in a course. You may wish to assign or recommend a course to help them get started. Or you can use the Email These Users link to remind them to start learning or export a list of these users and send it to the appropriate manager to follow up.
These users have watched their first lecture of one of the courses they have enrolled in.
Users that drop out of the adoption funnel at this step have enrolled in at least one course, but have not yet completed their first lecture. It might be worth sending them some encouragement. You can use the Email These Users link to remind them to start learning or Export a List of these users and send it to the appropriate manager to follow up.
Adoption by Groups
If you have groups set up you can see how adoption is going for a specific group by selecting the group from the dropdown at the top of the page.
The Group Adoption Rate is the number of users that have watched their first lecture as a percentage of the invitations you have sent.
The Enterprise Plan includes our Course Insights Dashboard, which provides you with a comprehensive view of the courses your users are learning. Here you can review and sort by the total number of course enrollments, assigned users, active users and minutes per active user in each course.
The information in this dashboard is updated every 24 hours, and the data shown is since the creation of your organization's account.
You can access the dashboard by clicking Course Insights in the Manage dropdown menu at the top, and you can also filter by using the Course name search tool, or by a group in your account.
One of the insights features that is available to Enterprise Plan Users is the User Activity Dashboard, which provides you with a macro view of how active users are in their Udemy for Business accounts. By clicking User Activity from the Manage drop down menu, you can review several activity metrics for your account, and export user activity and trend activity reports.
Some of the user activity metrics that are featured on this dashboard include total activity, average activity per user, average activity per active user, and active user base. In addition, the activity trend chart and the most active users are listed here.
Under Manage --> Data Export Reports, you have three reports you can download.
- User Activity Report: Get information at the user level (e.g. how many courses has each user enrolled in, learning time per user, etc). View your top learners across your company or by specific group.
- User Course Activity Report: Get information at the course level. Understand the courses individuals and groups are learning and sort by active users, minute per active user, and enrollments.
- User Progress Report: Get information at the lecture level. This is our most granular report and you'll see quiz results for example.
To download your report(s) you can follow the steps below:
1. Select the report type you wish to export by clicking on the applicable radio button.
2. Choose the users you want to include. You can select to view your data by all users or by users in groups.
3. Specify the timeframe and click on Generate Report. The current day and future dates cannot be selected.
*Note: Data generated will be dependent on the time you run a report. For example, if you generate a report on January 3rd, 2018 before 5 pm GMT, it will include data up to January 1st, 2018. If you generate a report on January 3rd, 2018 after 5 pm GMT, however, it will include data up to January 2nd, 2018.
Once your report has been generated and is ready to be exported, you will receive an email notifying you of this.
Please note: the hours recorded for a specific user in Course Activity and User Activity reports will not typically match, since they provide different metrics.
For example, a specific user starts taking a course which is 6 hours long. On Monday, they watch one hour of the course, and on Tuesday, they watch the same 1 hour again. In this case, the user spent 2 hours learning on Udemy for Business that week, and this would be reflected in the User Activity Report.
The report does not take into account, however, playback speed when calculating this number. If the user watched 2 hours of content in 1 hour, by viewing the content at 2x speed, the report would reflect they spent 2 hours viewing the course.
In the Course Activity Report, however, it would report the user viewed 1 hour of a 6 hour-long course, since they watched the same hour of the course on Monday and Tuesday.
User Groups Column
Data Export Reports feature a User Groups column which display all groups that a user is part of. Admins and Group Admins are able to easily see group membership details when exporting user reports, including 'all users' within a group. Groups are not present in the Reporting API, but customers can use our User API to get group data. In addition, when exporting reports, the list of groups is scrollable for easier selection.
First Date Complete Column
Course Activity Reports feature a First Date Completed column, which records the date the course was first completed by the learner. As a result, if the instructor adds new lectures or content, the date and time stamp won't be lost. If the learner completes the extra content it will be recorded as "Date Completed". The column is present in both the csv and the Reporting API.
Deleting a Report
If you wish to delete a report you have previously generated, you can do so by following these steps:
- Scroll down the Export Data Reports page to Recent Reports
- Click on the trashcan icon beside the report you wish to delete
- Confirm you wish to delete the report
We have a few insights dashboards and reports you can view and download to understand how people in your company are learning.
Under Manage --> Data Export Reports, you have three reports you can download to obtain raw consumption data. For more details click here.
Under Manage → User Adoption you’ll see how many and which users in your organization have adopted the Udemy Learning account and have started using it (this dashboard is available to Team plan users). For more details click here.
Under Manage → Course Insights you’ll understand more about what users are learning within the Udemy Learning account. For more details click here.
Under Manage → User Activity you’ll understand more about user activity within your Udemy Learning account. For more details click here.
The information on these dashboards are updated every 24 hours.